Engineered to Remove Luck from the Equation
Our Story
In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. That’s why Abu Garcia later received the honor of being chosen “Purveyor To The Royal Swedish Court,” a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.
Precision Engineering
Abu Garcia’s influence on the sportfishing community is unmatched. The company remains firmly committed to maintaining its industry leadership position by providing anglers everywhere with the highest quality, most innovative products.
SIGNIFICANT MILESTONES
- 1921AB Urfabriken is founded as a watch factory in Svängsta, Sweden
- 1941The first Abu Garcia fishing reel, the ABU Record® is introduced
- 1952The world famous Ambassadeur® reel is introduced
- 1954Abu Garcia® unveils the Ambassadeur® 5000 at the New York World’s Fair
- 1955The ABU 444, the company’s first spinning reel is produced
- 1956The ABUMatic® is introduced
- 1965The Cardinal® spinning reel makes its debut
- 1977The ABU museum is opened in Svangsta, Sweden
- 1984The company name is changed from ABU to Abu Garcia when a company distributor in the US called Garcia was combined with ABU
- 2006The Revo® low profile baitcast reel takes the angling community by storm
- 2009Abu Garcia releases the V-Series of rods with the Vendetta® and Vengeance®
- 2010The first Revo spinning reel is introduced with Revo Premier
- 2013The Revo Low Profile Family is completely redesigned to be lighter, more compact and more powerful
Careers
Join our dynamic team and unlock unparalleled opportunities for growth and innovation. Embrace a collaborative culture, where your talents thrive and ideas shape the future.
Warranty & Repairs
Abu Garcia reels are covered against manufacturing defects in materials and workmanship for a period of one year from date of purchase and rods for three years from date of purchase.